Include Signage at your Cemetery
One of the best places to promote your digital assets is at your cemetery itself. This allows visitors to access important information like directions to gravesites even when your office is closed, and makes your cemetery more accessible to those who may only be able to visit on evenings or weekends. Signs at your gate and by your office with a link or QR code directing those looking for loved ones will reach those who most need this assistance. You can also use signage to promote your virtual tours and available property options to visitors.
Hold Community Events
If you’re already holding events at your cemetery, don’t miss the opportunity to tell guests about your digital assets. Ask your account manager for tools to incorporate Remember My Journey into any existing remembrance events, such as Memorial Day or other holiday services.
You can also create new events that drive guests to your cemeteries. You might host a Family History Day, where families are invited to bring photos to be scanned and uploaded to their loved one’s memorial page. Having your staff on hand to help may attract those who aren’t comfortable with the technology, while others will leave motivated to add more on their own or share the page with others who didn’t attend. You might partner with your local historical society to build pages for notable or famous residents, which can be used as examples while promoting your event.
Finally, consider hosting events centered around the virtual tour feature. While tours can be constantly available, you can also create seasonal or “limited time only” tours to drive interest. If your cemetery has a lot of trees, you might promote a Fall Foliage or Spring Blooms tour. You might create tours for particular heritage months or holidays. Announce each tour on your website and social media and send out a press release. Some cemeteries have even partnered with local schools to create digital tours that include a scavenger hunt. All these events draw visitors to your cemetery and offer a glimpse of the beauty and history it has to offer.
Why Digital Engagement Matters
Digital assets provide a level of service to families in your care and the general public that has come to be expected and sets you apart from other cemeteries. Remember My Journey allows families to tell far more about their loved one than what can fit on a physical memorial. That digital record will remain, becoming part of your community’s history.
We’ve seen that when Remember My Journey pages are promoted well, many families will participate. This gives you a chance to engage not just with the family members who arranged the burial, but with other friends and relatives as well.
Most cemeteries receive numerous requests to look up gravesite locations. For those still relying on paper records, it can take a lot of valuable staff time to investigate and answer. Once burial records are digitized, people can search for the answers themselves, relieving the burden on your staff while maintaining the opportunity to engage with interested visitors in available property, decoration options, or other services that you offer. If available, the burial record search is often the most popular page on a cemetery’s website, connecting you with many visitors who would never have taken the time to call your office.
By interacting with more of the community online through these tools, you are exposing people to your cemetery that might not otherwise make the effort to call or stop by.
Digital assets are an investment that will not only serve your current families. If promoted properly, they can help you reach new customers as well. By positioning your cemetery as the center of a community history project you will broaden your audience as you invite others to get involved. Take advantage of the tools your webCemeteries account manager provides, make sure your digital assets are part of your conversations with families, and think creatively to host events that draw in the community. You’ll be able to engage the public at a broader and deeper level by providing access to the history and beauty of your cemetery.