In today’s world, families are spread out around the country and the world, and with them the memories and stories of their loved ones are also spread out and typically lost over time. With your Remember My Journey memorial pages, you can provide a free platform where they can share those stories and build a timeline of their loved one’s life.
We have seen that when these memorial pages are promoted well, over 33% of the families served will participate in sharing memories and photos. Imagine the connections that could be made with extended family and friends if over one third of families were collaborating together on your website to tell their stories! Imagine the experience you are creating for them when they see a story or a photo that had never been shared before, or when they see the next generation learning about an important family member who they never had a chance to meet.
For those that do not share memories, you are still offering additional value that can be used at any time, and setting your cemetery apart from the competition. You are demonstrating that you understand the importance of their journey and are providing a platform to tell the stories. This becomes part of your brand identity and part of what sets you apart.
With the impact that you can make, sharing and promoting these memorial pages should be part of your standard practice. Just like every family receives a physical memorial memorializing the burial, every family should be made aware of the virtual memorial available on your website. How can you make that happen?