Invest in Professional Photography
We have visited hundreds of cemeteries across the United States and Canada at webCemeteries. We have seen gorgeous cemetery property, thoughtfully planned for the loved ones who will be interred at these locations. Highlight this by showing it off!
High-quality, professional photography is well worth the investment. Not only will it make your website more appealing, but you can also use the photos on pamphlets, flyers, social media, and emails. A few well chosen photographs will speak volumes to your site’s visitors. You want them to be able to picture the beautiful place they or their loved one could be laid to rest.
One other tip: Have photos taken of the specific burial spaces you are trying to sell so they can see exactly what you have to offer. Let the photos attract the eye and invite the user to reach out and talk with one of your family counselors.
Share Who You Are
Including photos and bios of key staff members on an “About Us” page adds a human touch to your website. Many people would like to know who they’ll be interacting with if they choose your cemetery. Headshots should be professional but friendly. Smiles can go a long way, especially as visitors are deciding who they’ll entrust with their loved ones.
Many cemeteries have relevant logistical information that needs to be shared. This information should be easy to find but don’t make this priority over representing your cemetery well. Leading with rules can give an impression of your cemetery being rigid and unfriendly, and may cause some families to look elsewhere.
If your cemetery is active in your community, be sure to highlight that. Promote any events you might be hosting, such as foliage walks or history tours.
Make Your Site Helpful to Families Already in Your Care
webCemeteries offers several services to engage families which can be integrated into your website. Online burial records make it easy for guests to search for a loved one and receive directions to their gravesite. Remember My Journey is webCemeteries’ online memorial platform that connects family and friends of the deceased by giving them space to share memories of the one they loved. To take your site to the next level, you can also use webCemeteries mobile app, specifically branded to your cemetery, to allow your families to access these features on the go.
The convenience of these services will build goodwill with your current families and offer an opportunity to drive additional sales leads as you make it easy to engage with your cemetery.
It’s important to remember that your site is for families first – it is not for your staff or others in the profession.
Make Your Contact Information Easy to Find
If someone is looking to contact you, make it as easy as you possibly can! Get out of their way and let them do it! If you are a single location, publish just one phone number and one email address to simplify the process for the individuals looking to contact you. Don’t make them decide because that can result in the person then not following through. It is better to build an internal process where a family counselor is helping direct incoming calls and emails within your organization rather than putting the choice into the hands of someone who is grieving.
Your contact info should be easy to find from anywhere on your website. We recommend including it at the top and bottom of each page as well as on a dedicated “Contact Us” page. Be sure to include your physical address as well.
Capitalize on Any Relevant Trends
If your cemetery offers unique options that align with current trends, be sure to feature them. For example, if you have a cremation garden, you should create a page with photos and text describing the value of that service to get folks thinking beyond simple cremation. Green burials are another recent trend. If this is something you offer, take the time to explain why this might be a great option for your visitors. By creating specific pages around these services, you’ll also enhance your Search Engine Optimization (SEO) strategy so people who are specifically searching for these services are (remember: 81%!) able to discover you.
Don’t Forget the Basics
A good cemetery website should follow the basics of any good website. It’s important that it’s fully functional and looks good on phones, tablets, and computers in a variety of browsers. It should be easy to navigate, visually appealing, and include quality content that’s relevant to your target audience. Make sure your images aren’t grainy or low-resolution, but also that they’re not so large that they slow down your site. (A professional cemetery website design company, like webCemeteries, should take care of this for you!) Be professional, but don’t be afraid to let your personality shine through.
It’s a good idea to use a service like Google Analytics or similar to measure where your visitors are coming from, what pages they’re visiting, and how long they spend on your site. Make adjustments accordingly.
Remember that your site isn’t for you – it’s for the families in your care. Your website is another way to serve those families well in today’s internet-driven world.